Today, Search Engine Optimization is one of the primary principles you need to follow if you want to become an established and well-recognized brand. Since 87% of today’s consumers buy their desired products and services online, SEO allows your prospective customers or clients the opportunity to look for your products from the comfort of their homes.
If you sell your products or services in a specific area, you may want to run local SEO campaigns. This will help your company appear on the first page of search results of major search engines, such as Google.
Without further ado, let’s take a look at 5 reasons why you should run local SEO campaigns.
#1: Local SEO helps establish your brand
If you want to establish your brand in a specific area, you can benefit greatly from local SEO. With a planned strategy in place, you can do the following:
⦁ Publish unique and engaging content on your website
⦁ Build internal links
⦁ Earn links from authority websites
⦁ Optimize Google My Business account
⦁ And so on
The importance of quality backlinks
Backlinks are quite important in the eyes of search engine algorithms. Plus, if you get quality backlinks from authority websites, it will direct the spotlight to your business.
You can make other websites link back to your website if you offer relevant and insightful content. This will help you get a lot of organic traffic. Major search engines, such as Google award higher rankings to those websites that get quality backlinks.
#2: Local SEO can help you rank higher than your competitors
Today, niche-related keywords and phrases allow many local companies to rank higher than the big players on Google. There is a simple reason behind it. Google shows these websites on this first page of the search results because these websites provide the best answer to the particular query.
In other words, there is a good local company that sells well-advertised quality products for services, it will appear higher in search results than big companies that are not based in the locality. Therefore, it is important to have an effective local SEO strategy for your business.
#3: It can help you Rank among the top three in Google Maps
Organic search allows you to have your website rank higher for the same terms in different areas. If you perform local SEO and get your website optimized for Google Maps, it will allow your website to achieve a higher rank in your area.
And the good thing is that Google Maps features higher conversion rates for the majority of businesses. Therefore, if you change the IP address, it may reduce your chances of showing up on Google Maps.
However, if your website ranks among the top 3 local websites for relevant keywords, you can get a lot of relevant traffic for your business and generate a lot of revenue.
#4: It can help you stay ahead of your competitors
You are not the only one who is going to use local SEO for your business. As a matter of fact, today’s modern businesses have been using this well-established strategy for a while now. Due to its popularity among local businesses, it is going through a lot of development.
In other words, your competitors may already be investing in local SEO. Therefore, they may be appearing on the first page of search results in Google. Today, most businesses realize the importance of a strong online presence.
Therefore, if you ignore the importance of local SEO, you should be ready to face the following consequences:
1. You may lose a lot of quality leads to your competitors. Since they have a better online appearance, they may have authority over you.
2. If you don’t have the best SEO strategy in place, your local business competitors can gain an upper hand over you.
#5: It can optimize your Google my business account
If you have an optimized Google My Business account, it will help the prospective local buyers of your products and services compare different companies. Besides, GMB allows them to leave reviews for a business that they had a great experience working with.
And these positive reviews can help you enjoy better local rankings. Given below is the description of how this type of optimization process works:
⦁ Publishing posts related to your local niche and community
⦁ Offer products or services tailored to a local audience
⦁ Offering temporary discounts that can help your website rank higher
⦁ Organizing local events to attract the attention of the prospective local buyers of your products or services
In short, if you don’t want to get left behind the rest of the business world, we suggest that you take your time and put together effective local SEO strategies and implement them. With these campaigns, your website will rank higher in your locality and you will be able to attract a lot of local buyers.